Related: Why Blair Witch 2016 Was Originally Called the WoodsĪs told on Dread Central, during an episode of Eli Roth's History of Horror, King revealed that the horror movie he was too scared to finish watching was The Blair Witch Project. That marketing style really paid off as the film frightened critics and audiences alike, going so far as to frighten the "King of Horror" himself.
Also credited as one of the first widely released movies marketed on the internet, The Blair Witch Project's marketing featured faux police reports and "newsreel-style" interviews with the goal of finding the "missing" students, who were marked as either missing or dead, even on their own IMDb pages. When the movie first premiered at the Sundance Film Festival in 1999, it was accompanied by a promotional marketing campaign aimed at selling the "documentary" as real. While considered a "sleeper-hit" in the horror genre, the movie grossed nearly $250 million worldwide on a budget of under $500,000, which made it one of the most successful independent films of all time.Ĭentered on three student filmmakers in the Black Hills of Burkittsville, Maryland, the events of the film play out in the style of "recovered footage" as the students uncover the legend of the Blair Witch. Released back in 1999, The Blair Witch Project was a massive success and is largely credited with reviving the found-footage filming technique that would later be adapted in similar titles like Paranormal Activityand Cloverfield. Stephen King reveals that the horror movie that he was too scared to finish watching was The Blair Witch Project.
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